Posted by on 23rd January, 2012
Search engine optimisation (SEO) is a hot topic in digital marketing.
For those new to the subject – SEO relates to organic search. Basically – the results in Google which companies haven’t paid for.
The first 3 pages of Google search results – this is where you should aim to appear. Quite often Google users won’t look beyond the first 3 pages. So, if you’re relying on lead generation from search – it’s essential you ensure you appear there. Read more →
Email marketing – one of the cheapest forms of marketing.
But cheap doesn’t have to mean less effective. These campaigns can be highly rewarding. There are many elements that contribute to the success of an email marketing campaign. Here are a few general tips to get you started.
Getting your email opened – one of the biggest challenges in email marketing. Read more →
In a constantly updating arena, professionals can often find it hard to keep up with the latest design developments. As a designer, you are probably constantly striving for originality whilst looking to current movements for inspiration.
The internet offers so much in the way of designed content, but it’s often hard to decipher what is actually ground breaking; in this post I’m offering a few channels for you to keep up with leading edge design. Read more →
Ever stared at a blank page wondering what on earth you’re going to blog about?
Enter: Every bloggers worst fear – Writers block.
Don’t panic! It happens to the best of us. It doesn’t mean you’re not a worthy blogger. It doesn’t mean you’ll never be able to write again.
Inspiration – that’s all you need. Read more →
Welcome to a new series where I challenge myself to improve some of the more popular pages on the internet. Mostly focusing on user experience, I have 1 hour to try to redesign/realign some well-known web pages.
We’re not looking at a total makeover or anything, just a simple (hopefully) upgrade. Read more →
I think it’s safe to say that there’s a shift from adding unnecessary frills and shiny buttons, to a much cleaner design aesthetic.
We are more frequently seeing combinations of big impressive images and big and bold typography to catch attention, coupled with well-spaced content type. These emerging websites allow content to shine through to the forefront. Read more →
