Archive for the ‘Copywriting’ Category

7 Tips to Write an Effective E-mail Marketing Campaign

E-mail marketing… Is it worth it for your business? Well, yes probably! At least, if it’s written effectively.

The truth is an e-mail campaign, if put together correctly, can be very rewarding. Especially given the small cost involved in creating one – it is one of the cheapest methods of marketing around!

Some people won’t really read or even open your email. That’s a fact. If done badly, it can be damaging to your company. That’s also a fact. But with an effective e-mail campaign, you definitely stand a much better chance than spammers. So, here’s some tips to get you started on producing one where you can see the results!

 

1. Take your time

 

The first and probably most important tip of all! It may feel like you can whip together a good enough e-mail in 10 minutes. But trust me, that is not going to get you far!

Do your research. Be sure that it’s right. The smallest thing could make the biggest difference. Read more →

Improve Your Copywriting in 5 Simple Steps

People often underestimate the importance of quality copy on a website. A website may have a unique and impressive design, but have copy that doesn’t match up.

Not only will this affect your search engine ranking, but it can be really off-putting for visitors of your site!

The following steps will assist you in producing good quality copy for your site.

1. Keep your audience in mind

Understanding your audience is key. So make sure you do lots of research to find out what it is that they want and what key words they’ll be looking out for.

“Don’t forget who’s reading your copy!”

Write about benefits to your target audience instead of features. This way the audience can relate directly to it. It’ll keep them interested and wanting to find out more! Read more →