Pay-per-click (PPC) marketing – a powerful tool.
The first step in implementing PPC into your marketing is understanding when & when not to use it.
Of course, the next step is to understand what PPC platforms are available to you. What different types of PPC are actually out there?!
Read more →
Pay per click (PPC) marketing does exactly what it says on the tin. Instead of paying for the number of views/impressions your advert gets, you pay each time your ad gets clicked.
Various search engines and platforms provide PPC services but ultimately – the PPC provider will display an advert on a search engine, social media platform or 3rd party website on behalf of the advertiser (you!). Read more →
Optimising your site to appear high up in search engine results pages is pivotal to the success of many companies in a variety of industries.
It’s important to understand that being successful in SEO can be challenging. It requires a constant and consistent effort & can be time-consuming.
But, ultimately – it, if done well, can be so worth it!
Read more →
Mobile marketing is a relatively new concept. It’s got us, as business people, thinking.
Most of us will be asking ourselves this question (if we haven’t already!) – Should I use mobile marketing as part as my promotional mix or not?
Should I? Shouldn’t I?!
Well, the answer in most cases will be yes, you should! Read more →
The end of the SEO series is nearing…
For those who have missed the previous posts, here’s a bulleted list of what’s been covered:
Want your website to rank highly in search engines? Well, for all you newcomers, you may find this series helpful!
So far, the following has been covered:
First, this series emphasised the importance of keyword research to your SEO efforts and moreover, how to actually perform your keyword research.
Last time, several aspects of on-page optimisation were considered.
The importance (or in some cases; unimportance) of title tags, meta descriptions, headings and content were uncovered. Read more →
