Search engine optimisation (SEO) is a hot topic in digital marketing.
For those new to the subject – SEO relates to organic search. Basically – the results in Google which companies haven’t paid for.
The first 3 pages of Google search results – this is where you should aim to appear. Quite often Google users won’t look beyond the first 3 pages. So, if you’re relying on lead generation from search – it’s essential you ensure you appear there. Read more →
A while back, Hayley posted a great article on improving the effectiveness of your website by looking at customer journeys throughout your website and making decisions on how to remove blockages in potential customers’ journeys to make sure your website goals are completed more often.
I’m going to introduce the idea of Multivariate Testing (or A/B split testing as it can be known), how to use it and what to expect from it which should aid in making your website even more effective.
I would say that a little knowledge of updating your website (or having a web designer handy!), empathising with your visitors and common sense is all that is needed to understand and utilise multivariate testing. Read more →
PageRank (PR) is a word which will never disappear from the SEO/SEM arena. For some, it’s an obsession. For me, it’s one of the most pointless factors when considering an internet marketing campaign, mainly due to the following factors:
I don’t like being negative and I’m not one to rant. Besides, the “PageRank is bad” argument has been done to death. It’s not bad, it’s simply not worth bothering about. This post has the aim of: (a) convincing the PageRank obsessed folks to change their outlook and (b) helping fellow designers/developers/internet marketers to explain to people that what they heard from their friend simply isn’t true. Take the advice or leave it. Read more →
A while back I wrote 25 Ways To Improve Your Site Today. Many people thought it was useful. I’m trying again now with a twist. I’m offering you, dear reader, tips to improve your site in various ways – each one only taking approximately 5 minutes.
This is starting to sound like a one-page spammy advert (did I mention my advice is free free free!) so let’s get stuck in. After all, you only have 5 minutes to read this…
Disclaimer: The tips I’ve come up with would take me about 5 minutes to complete on website’s I’ve built. Everyone builds sites differently so times may vary.
I’ve compiled a list of what I think are 25 ways to improve your website in as little time as possible. All can be done in 24hrs.
Now, a website is hard work and usually there are no quick fixes but this list should provide you with a few pointers to make some updates today. If you like, it can also be used as a basis for a quality check document. Read more →
A repost from my old days but still as relevant today:
We’ve all been there. We’re creative people but suddenly the creative juices have stopped flowing.
We want to work and output some killer material but it just isn’t coming, for whatever reason.
Probably the hardest part of the process if you’re lacking in creativity. Read more →
After weeks of work and revisions, Senior is putting the first steps together of its latest SEO material; this includes personalised SEO packages for clients based on their current website and work that has already been carried out.
With each client having totally customised SEO packages they will get the most out of their website and increase traffic.
For more information on the SEO services Senior can offer you, visit our SEO page. Read more →
