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		<title>Setting Objectives for Your PPC Campaign</title>
		<link>http://www.seniorinternetblog.co.uk/setting-objectives-for-your-ppc-campaign/</link>
		<comments>http://www.seniorinternetblog.co.uk/setting-objectives-for-your-ppc-campaign/#comments</comments>
		<pubDate>Thu, 10 May 2012 12:43:14 +0000</pubDate>
		<dc:creator>Hayley Senior</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.seniorinternetblog.co.uk/?p=1096</guid>
		<description><![CDATA[Your PPC campaign needs careful planning – don’t rush it! Great things take time. Before you begin setting up your campaign, you need to be clear on what you want to achieve. &#160; Understand why you’re using PPC &#160; To understand what you want to achieve, you need to first determine why it is you’re [...]]]></description>
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		<title>Exploring PPC Platforms: Different Types of PPC Marketing</title>
		<link>http://www.seniorinternetblog.co.uk/exploring-ppc-platforms-different-types-of-ppc-marketing/</link>
		<comments>http://www.seniorinternetblog.co.uk/exploring-ppc-platforms-different-types-of-ppc-marketing/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 10:55:16 +0000</pubDate>
		<dc:creator>Hayley Senior</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.seniorinternetblog.co.uk/?p=1080</guid>
		<description><![CDATA[Pay-per-click (PPC) marketing – a powerful tool. The first step in implementing PPC into your marketing is understanding when &#38; when not to use it. Of course, the next step is to understand what PPC platforms are available to you. What different types of PPC are actually out there?! &#160; Main types of PPC marketing [...]]]></description>
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		<title>When to Use &amp; When Not to Use PPC Marketing</title>
		<link>http://www.seniorinternetblog.co.uk/when-to-use-when-not-to-use-ppc-marketing/</link>
		<comments>http://www.seniorinternetblog.co.uk/when-to-use-when-not-to-use-ppc-marketing/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 10:46:21 +0000</pubDate>
		<dc:creator>Hayley Senior</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.seniorinternetblog.co.uk/?p=1064</guid>
		<description><![CDATA[Pay per click (PPC) marketing does exactly what it says on the tin. Instead of paying for the number of views/impressions your advert gets, you pay each time your ad gets clicked. Various search engines and platforms provide PPC services but ultimately – the PPC provider will display an advert on a search engine, social [...]]]></description>
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		<title>Mobile Marketing Your Site: Mobile Website vs. App</title>
		<link>http://www.seniorinternetblog.co.uk/mobile-marketing-your-site-mobile-website-vs-app/</link>
		<comments>http://www.seniorinternetblog.co.uk/mobile-marketing-your-site-mobile-website-vs-app/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 09:38:46 +0000</pubDate>
		<dc:creator>Hayley Senior</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.seniorinternetblog.co.uk/?p=1051</guid>
		<description><![CDATA[So, you’ve realised the importance of mobile marketing. Now it’s time to take action. But, it’s not long before you hit your first dilemma… Do you create a mobile version of your website or do you create a mobile app? Which will give you the biggest benefit? Hmmmm… Decisions, decisions… Well, first, it’s important to [...]]]></description>
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		<title>The Ultimate Guide to Improving your Search Engine Rankings</title>
		<link>http://www.seniorinternetblog.co.uk/the-ultimate-guide-to-improving-your-search-engine-rankings/</link>
		<comments>http://www.seniorinternetblog.co.uk/the-ultimate-guide-to-improving-your-search-engine-rankings/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 09:43:07 +0000</pubDate>
		<dc:creator>Hayley Senior</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.seniorinternetblog.co.uk/?p=1034</guid>
		<description><![CDATA[Optimising your site to appear high up in search engine results pages is pivotal to the success of many companies in a variety of industries. It’s important to understand that being successful in SEO can be challenging. It requires a constant and consistent effort &#38; can be time-consuming. But, ultimately – it, if done well, [...]]]></description>
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		<title>Why Mobile Marketing is Important to Your Company</title>
		<link>http://www.seniorinternetblog.co.uk/why-mobile-marketing-is-important-to-your-company/</link>
		<comments>http://www.seniorinternetblog.co.uk/why-mobile-marketing-is-important-to-your-company/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 16:33:21 +0000</pubDate>
		<dc:creator>Hayley Senior</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.seniorinternetblog.co.uk/?p=1010</guid>
		<description><![CDATA[Mobile marketing is a relatively new concept. It’s got us, as business people, thinking. Most of us will be asking ourselves this question (if we haven’t already!) – Should I use mobile marketing as part as my promotional mix or not? Should I? Shouldn’t I?! Well, the answer in most cases will be yes, you [...]]]></description>
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		<title>Optimising Your Site in Search Engines: Off-Page SEO – Part 2</title>
		<link>http://www.seniorinternetblog.co.uk/optimising-your-site-in-search-engines-off-page-seo-part-2/</link>
		<comments>http://www.seniorinternetblog.co.uk/optimising-your-site-in-search-engines-off-page-seo-part-2/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 11:31:06 +0000</pubDate>
		<dc:creator>Hayley Senior</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.seniorinternetblog.co.uk/?p=993</guid>
		<description><![CDATA[The end of the SEO series is nearing… For those who have missed the previous posts, here’s a bulleted list of what’s been covered: Keyword research On-page SEO More on-page SEO (it's important stuff kids!) Off-page SEO – it’s importance and components involved Link building – that will be the focus of this post. You [...]]]></description>
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		<title>Optimising Your Site in Search Engines: Off-Page SEO – Part 1</title>
		<link>http://www.seniorinternetblog.co.uk/optimising-your-site-in-search-engines-off-page-seo-part-1/</link>
		<comments>http://www.seniorinternetblog.co.uk/optimising-your-site-in-search-engines-off-page-seo-part-1/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 09:50:31 +0000</pubDate>
		<dc:creator>Hayley Senior</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.seniorinternetblog.co.uk/?p=963</guid>
		<description><![CDATA[<span class="image-rss"><a href="http://www.seniorinternetblog.co.uk/optimising-your-site-in-search-engines-off-page-seo-part-1/"><img title="Optimising Your Site in Search Engines: Off-Page SEO – Part 1" src="http://www.seniorinternetblog.co.uk/wp-content/uploads/2012/03/adobe-click-here-SERPS.jpg" alt="Optimising Your Site in Search Engines: Off-Page SEO – Part 1" width="200" height="110" /></a></span><br/>Want your website to rank highly in search engines? Well, for all you newcomers, you may find this series helpful! So far, the following has been covered: Keyword Research – why it’s important &#38; how to perform research effectively On-page SEO Part 1 – covers 4 key areas: title tag, meta description, headings &#38; content [...]]]></description>
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		</item>
		<item>
		<title>An Education in Google Plus and Google&#8217;s &#8216;Freshness&#8217; Update</title>
		<link>http://www.seniorinternetblog.co.uk/an-education-in-google-plus-and-googles-freshness-update-2/</link>
		<comments>http://www.seniorinternetblog.co.uk/an-education-in-google-plus-and-googles-freshness-update-2/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 15:37:56 +0000</pubDate>
		<dc:creator>Raj Chhabra</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.seniorinternetblog.co.uk/?p=950</guid>
		<description><![CDATA[Google are looking at ways of staying ahead of their competitors and a great way to do this is to bring out new features. The first is Google plus for business and the second an algorithm update; both are very exciting ventures and have all types of organisations on their tip toes. Google plus has been out [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Optimising Your Site in Search Engines: On-Page SEO – Part 2</title>
		<link>http://www.seniorinternetblog.co.uk/optimising-your-site-in-search-engines-on-page-seo-part-2/</link>
		<comments>http://www.seniorinternetblog.co.uk/optimising-your-site-in-search-engines-on-page-seo-part-2/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 10:34:57 +0000</pubDate>
		<dc:creator>Hayley Senior</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.seniorinternetblog.co.uk/?p=905</guid>
		<description><![CDATA[First, this series emphasised the importance of keyword research to your SEO efforts and moreover, how to actually perform your keyword research. Last time, several aspects of on-page optimisation were considered. The importance (or in some cases; unimportance) of title tags, meta descriptions, headings and content were uncovered. But that didn’t look at all aspects [...]]]></description>
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