Optimising Your Site in Search Engines: On-Page SEO – Part 1

Posted by Hayley Senior on 17th February, 2012

Successful search engine optimisation is dependent upon several factors.

First and foremost, keyword research should be carried out.

Being aware of the next factors to consider and ensuring each of them is met will result in what every SEO specialist wants – High rankings in search engines. Read more →

on page seo

The 1 Hour Redesign Exercise #1 : Tesco Products

What is this series?

Welcome to a new series where I challenge myself to improve some of the more popular pages on the internet. Mostly focusing on user experience, I have 1 hour to try to redesign/realign some well-known web pages.

We’re not looking at a total makeover or anything, just a simple (hopefully) upgrade. Read more →

A Look at Recent Design on the Web

I think it’s safe to say that there’s a shift from adding unnecessary frills and shiny buttons, to a much cleaner design aesthetic.

We are more frequently seeing combinations of big impressive images and big and bold typography to catch attention, coupled with well-spaced content type. These emerging websites allow content to shine through to the forefront. Read more →

Four Reasons Why You Should be Using LinkedIn

LinkedIn – the world’s largest professional network.

100 million users worldwide – 6.5m of these in the UK.

As mentioned in a previous post, LinkedIn is one of the most influential social networks alongside Twitter and Facebook.

However – its foundations are very different to these other networks. Read more →

Lesson 1 in using Social Media: Promote It!

An increasing number of companies are using social media as a way to communicate with their existing and prospective customers. Or at least – that’s what they’re trying to do!

Many will fail in this quest.

‘Why?’, I hear you ask. Well, quite simply, they don’t promote it! Read more →

6 Quick and Easy Ways to Improve Your Twitter Profile: Part 2

So, we know why using social networks, such as Twitter, is important for your company.

We also know how to improve the design of your Twitter profile from Part 1.

Now it’s time to look at how to improve your profile through its content. By content I’m talking about the Tweets themselves – what you are actually posting onto your profile on a regular basis.

Obviously, content is a very important factor in determining the success of your profile. Read more →

6 Quick and Easy Ways to Improve Your Twitter Profile: Part 1

Approximately 300 million users worldwide – 6 million of these in the UK alone.

Twitter is a huge social networking success. In a previous blog post, I touched on the importance of using social networking sites, such as Twitter, for your company.

But with such a large number of users, how do you stand out? What will make people want to follow you?

Naturally, the first area to address is your profile.

This post is the first of a two part series that will look at how you can improve your company profile in 6 quick and easy steps. It’s not rocket science – it’s simple stuff. Read more →