Tags: google, pagerank, search, search engine optimisation, SEO
PageRank (PR) is a word which will never disappear from the SEO/SEM arena. For some, it’s an obsession. For me, it’s one of the most pointless factors when considering an internet marketing campaign, mainly due to the following factors:
- You can only see a change in PageRank on a site every few months. Why focus all of your marketing around something which you can only measure three or four times a year?
- It’s a number (one to ten.) It seems ridiculous to put a lot of time and effort with the main aim of changing this number.
- A higher PageRank does not equal a better site. Nor does it mean a higher ranking site.
I don’t like being negative and I’m not one to rant. Besides, the “PageRank is bad” argument has been done to death. It’s not bad, it’s simply not worth bothering about. This post has the aim of: (a) convincing the PageRank obsessed folks to change their outlook and (b) helping fellow designers/developers/internet marketers to explain to people that what they heard from their friend simply isn’t true. Take the advice or leave it. Read more →