A while back, Hayley posted a great article on improving the effectiveness of your website by looking at customer journeys throughout your website and making decisions on how to remove blockages in potential customers’ journeys to make sure your website goals are completed more often.
I’m going to introduce the idea of Multivariate Testing (or A/B split testing as it can be known), how to use it and what to expect from it which should aid in making your website even more effective.
I would say that a little knowledge of updating your website (or having a web designer handy!), empathising with your visitors and common sense is all that is needed to understand and utilise multivariate testing. Read more →
