Optimising your site to appear high up in search engine results pages is pivotal to the success of many companies in a variety of industries.
It’s important to understand that being successful in SEO can be challenging. It requires a constant and consistent effort & can be time-consuming.
But, ultimately – it, if done well, can be so worth it!
It gives you exposure in the areas you choose to be found for. It’s a fantastic way to drive traffic to your site & generate leads from customers that may otherwise have not considered your company as a supplier.
Thus – it’s of paramount importance that you understand what successful search engine optimisation consists of & the steps involved in achieving it.
So, here’s some links to a series of posts which will help you be successful in your SEO efforts:
STEP ONE: Keyword Research
- The foundation of your SEO strategy. You must identify the keywords you wish to be found for in search engines.
STEP TWO: On-page SEO
- Optimise your actual website content to compliment & facilitate your keyword strategy. Consider:
STEP THREE: Off-page SEO
- Optimise web content external to your website to compliment & facilitate your keyword strategy. Consider: